Thursday, March 11, 2010

Three sites, three experiences with online payment processing

I have three sites that accept money.


The large one, has its own merchant account: the cash flow is monthly recurring billing. We also accept Paypal but only under certain conditions.

Site number two only accepts PayPal. That seems to work fine. It's single payments for $100.
Site three has a Paypal merchant account. It also works fine and the costs seem lower than on my other merchant account. It is primarily $25 and $50 payments.
I'm trending towards doing it all on Paypal.  The big problem with them is the reporting is so poor so far. I assume that they'll get better at it.

Saturday, February 6, 2010

Accepting Credit Cards Online - Fees & Hassles, Three Analyses

I run a small online dot com consumer online services company that has three major sections that accept credit cards. By small I mean that we have around twenty staff and revenues under five million. Most of that comes from one subscription business.

For each of the three major business areas, I'm going to review this month my credit card arrangements. This blog will allow me to record my thoughts, to structure them, and perhaps to get useful feedback.  Maybe other similar businesses might send me their info so we can share and compare.  My email is creditcardsonline101 and it's a Gmail account (yes, the idea is that stating it like that the spammers will not harvest my email address. I gather that they have learned how to skip the spaces and to interpret the "at" and "com" so that "name @ domain.com" and "name at domain dot com" no longer provide much protection.

I am intending, btw, to revitalize this blog as a general business issues blog for small dot com businesses where we can discuss issues for benefits, high level marketing (no, this won't become an SEO or online marketing blog), staff, operations, in and out sourcing etc etc. Feel free to subscribe and join in. I'm hoping to have a small group of people to chat with.

The metrics and info that I'm going to look at for each business for its credit card.
1. Revenue 2009 and the nature of the revenue (recurring or not, size of average transaction)
2. Total credit card processing expense. Merchant account fees, processing fees, credit card fees etc.
3. Marketing & UI issues.
 - How good a UI and API for building sales funnels.
 - How good a UI for my staff for management
 - How good a API for all the complex functions - declines, recurring, change credit cards, pull reports automatically, refunds
4. Stability, reliability
5 Support
6 Nature of our vendor - ISO,  size, merchant account, PCI compliance, software, gateway etc. I need a better summary of these issues so I'll research this a bit more before I start.

The three businesses:
- One has revenues into the seven figures (that's over a million) and is based on recurring revenue with the average transaction being in the low twenty dollars range. We use a classic small credit card processor hooked into

Friday, February 5, 2010

Credit Cards Notice

Although this blog is focused on my issues and research as a small business owner accepting credit cards online, I'm also a big user of credit cards. As much as possible, I try to run as many expenses as possible from my 15 person company through my American Express Gold card. Frankly, my wife LOVES the miles which gives my life a very pleasant feel.  At one point, the major software that I license, that I pay tens of thousands of dollars for every month, was run through my credit card. That was great.

This post is to point out how messed up the credit card industry is.  It's ridiculous that there isn't a simple summary of Terms and Conditions associated with every credit card. A truth in labelling if you were. If the industry doesn't do it, the government should.  I started thinking about this when I opened this morning's mail and found:

Important notice about prime rate. As a result of new federal credit card regulations, we are simplifying the way that the Prime Rate is dermined for a variable interest rates. Accordingly, effective April 8, 2010, the secon and third sentences of the subsection about the Prime Rate in you Cardmemember Agreement are deleted and replaced with: "The Prime Rate for each billing period is the Price Rate published in The Wall Street Journal 2 days before the Closing Date of the billing period. The Wall Street Journal may not publish the Prime Rate on that day. If it does, we will use the Prime Rate from the previous day it was published."

Am I the only one who wants to fix those last two sentences into:

If the Wall Street Journal may not publish the Prime Rate on that day, we will use the Prime Rate from the previous day it was published."

A trivial point but still, given the millions of people receiving this notice and the number of lawyers and marketers that saw it, shouldn't they write clearly? It feels like I put more effort into this blog (which nobody reads) than they do into their text.

Sunday, November 29, 2009

PayPal Merchant Account

I'm now several months of experience with PayPal as my merchant account. So far, so good. Integration was easy. The fees are easily understood and reasonable. The reports and technology seem to work. I've set up the account with a number of different users with permissions which is important to me.

Bottom line: I'm not sure why anyone doing online business would use a traditional sales guy and merchant account. They're more complicated, somewhat quirky, and rarely as dependable as PayPal.

What am I missing?

Sunday, October 18, 2009

Seven Eleven Credit Card Rebellion - Update

On July 25th I posted about a NPR story about a retail rebellion led by Seven Eleven against credit card fees. I got curious about the story and found that Seen-Eleven seems to have removed their announcement from the web. Or, their servers are down. But, thanks to Google's caching, I found a copy. Anybody know anything?

Seven-Eleven®Launches Unprecedented Million-Signature Petition Campaign to Stop Unfair Credit Card Transaction Fees

6,300 Stores Participating across USA
Dallas (July 8, 2009) - In communities across America, 7-Eleven store owners and operators are undertaking an unprecedented, million-signature petition campaign calling on Congress to reform unfair and excessive credit card transaction fees.

Some 6,300 7-Eleven® franchisees, licensees and store operators in the U.S. are working to change the way credit card companies’ do business with retailers across the country and are taking their beef to the street – or in this case to their counters and customers.

Interchange fees are hidden fees to the consumer and are set privately by credit card companies and charged to store owners every time that a customer uses a credit card. Transaction fees squeezed American businesses and their customers to the tune of $48 billion in 2008 alone. On average, an American store owner will actually pay nearly twice as much in transaction fees as they earn in profits, according to the National Association of Convenience Stores 2007 State of the Industry data.

7-Eleven stores are operated by franchisees who represent more than 6,000 small businesses on Main Streets and in neighborhoods across America,” said Darren Rebelez, 7-Eleven, Inc. executive vice president and chief operating officer. “This petition drive is a grassroots effort to get a fair deal, spearheaded by small business owners in the communities where they live and with the customers they serve every day.

“Interchange fees are hurting individual small business operators, which represent more than 75 percent of 7-Eleven stores in the U.S.,” Rebelez said. “Because more and more customers are using credit cards for small purchases, there are small transactions where the operator actually loses money. The fundamental challenge is that in most business relationships, both parties have the ability to negotiate, and in this case we do not. ”

The petition drive takes place at all of 7-Eleven’s U.S. stores, and a copy of the petition will be prominently offered for signatures at every check-out counter. At the end of the petition drive, 7-Eleven expects to deliver one million signatures to Congress, calling on them to stop credit companies from charging unfair, hidden transaction fees and to pass legislation empowering retailers to negotiate with credit card companies.

“We’re not asking for a bailout, we simply want to negotiate in good faith with credit card companies in the same manner we negotiate with thousands of our other business partners,” Rebelez said.

American consumers pay among the highest transaction fees in the industrialized world. An average of $2 out of every $100 Americans spend goes to transaction fees, and for many businesses, transaction fees are now their highest non-labor cost, growing even faster than health care costs. As other countries have reined in excessive transaction fees in recent years, and the actual cost of processing credit card transactions has gone down, Americans are now paying triple the amount in transaction fees they paid in 2001, reaching $48 billion last year alone.

Rebelez added, “In the convenience industry, credit card companies come out the winner making more than twice the profits of the industry in total. To date, we have been unable to convince these companies to come to the table to negotiate fair fees. In order to survive and stay in business, our franchisees and licensees plan to make a significant, collective statement with this petition drive. With this unprecedented effort, Congress will hear the message of 7-Eleven’ssmall business owners and our customers across the country loud and clear,” he said.

The 7-Eleven petition drive will continue through Aug. 10. At the conclusion of the campaign, the top signature-gatherers from each of 7-Eleven’s seven U.S. geographical divisions will be flown to Washington to personally deliver the signatures to Congress.

About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North sales of more than $53.7 billion. For 15 consecutive years 7-Eleven has been listed among Hispanic Magazine’s Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions, and its Business Conversion Program. Find out more online at www.7-Eleven.com.

CONTACT:
Margaret Chabris
7-Eleven, Inc.
972-828-7285

Saturday, October 17, 2009

PayPal Update

It's our third month of using PayPal as our merchant card solution. So far, they are 100% reliable.

Our biggest problem so far was a coding/design error on our side, the dreaded multiple purchase by mistake! It created a bunch of multiple sales mistakes all of which created customer complaints. We've recoded to make it impossible.

I did learn how to set up different users in my PayPal account so that support people can go in and look and do refunds but not transfer my money to their offshore accounts.

I also looked at the bill and saw that I'm being charged 2.9% plus $.30 per transaction whereas they had agreed to charge us 2.5%. I called up and complained. It will apparently be fixed and refunded. Thanks to our sales guy in PayPal Nebraska.

Wednesday, August 26, 2009

Paypal - hard to get a straight answer

I spent an hour on the phone with PayPal today trying to solve a few problems and get a few questions answered:

  1. How does one hook up Google analytics to get real data when a significant percent of the customers are leaving the site to go to PayPal to sign up? Can we put analytics code on a thank you page on PayPal? The problem is that the Thank You Page on Paypal has a return to site button but it's a small button.
  2. We have two distinct business units and we'd like to easily track PayPal payments to distinct business units. Is this possible using a single PayPal account? I think not, so this raises new questions.
  3. Can the same business, defined as a single FEIN (tax ID), have two PayPal business accounts? I think not but after an hour on the phone today, the operator and his supervisor assured us that we could so long as they were linked to separate bank accounts.