Sunday, March 27, 2011

One PayPal Account, many product lines

I have complained that there was no way to use a single PayPal account properly for different product lines. In fact, that statement is too broad:

I just noticed that I can pull a report inside PayPal based on which email the money was sent to. For instance, if I had two product lines that were connected to the same Paypal account, I met give on the name,  and the other:

Inside PayPal, there is a pulldown for reports that allows you to pull by email address! So you have a fairly easy way to track payments by product line.   The other limitations are still there. For instance, if you take a customer through PayPal, you can't have the page customized for whichever division of your company or product line they are buying from.  So the Paypal landing page and receipt have to have on them: Thanks, from businessA and businessB.

Tuesday, March 1, 2011

Websites: From a Billboard to a Channel

Many small companies initially add a website thinking of it as a billboard, advertisement, or catalog for themselves.

 But pretty quickly, many companies wonder if they could perhaps use the website for customers to "self-serve" and to order on their own. 

 For an astounding number of products and services, the online approach to doing business turns out to be very efficient and effective. It changes an enormous number of aspects of how business is transacted. As part of this streamlining, many companies need to think of a new payment system. Setting up a credit card merchant account and handling online automated credit card payments turns out to be pretty simple. 

But, one of the first steps is an important one, the choice of a service to handle the credit card processing. North American Bancard offers great credit card processing services but before you decide to move ahead with any one provider it’s always a good move to weigh all your options thoroughly.