Saturday, April 11, 2015

Recurring Billing Business Models. And Who the heck is Recurly?

Click for a Summary of Subscription Recurring Business Model Metrics

I just followed some link to the recurly website. It's the first credit card processing company website that I've seen that looked like it belonged in this century!

And, check out this content marketing!  Want proper metrics for measuring customer churn?  Why, yes I do.  In fact, I'm delighted that somebody else out there even understands the question!!!

They seem to be backed by some slick first rate VCs.

 Board of Directors 

  • Dave Barrett Polaris Partners 
  • Shervin Ghaemmaghami Devonshire Partners
  •  Irfan Salim Independent 
  • Isaac Hall Recurly Co-Founder, 
  • Chairman Dan Burkhart Recurly CEO & Co-Founder 
 I wonder how much they know about credit card recycling?

How did we miss them when we were exploring all the credit card companies out there?

 But I'm not sure that I agree with their focus on doing the detailed curn rate based on man days. Is it the right place to start?

 I think the first metric to understand is the general pattern of quits. For instance, for January, with a company, there might be a 100 sign-ups. I'd first measure:- how any asked for their money back either directly or thru a charge-back. - how many paid a 2nd time - how many paid a 3rd time etc. Then I'd compare that with where the customers came from, other segmentation of the customer base, and what month they signed up in.

 This feels like it produces more actionable datat than the Recurly point of departure on analysis.

 Click for a Summary of Subscription Recurring Business Model Metrics

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