Friday, January 9, 2009

Google Checkout is no longer free

Durn. I just read on the Merchant Account Blog that No More Free Checkout from Google. Until now, Google Checkout merchants who advertise on Google’s Adwords platform, have received credit for use toward Google Checkout fees they incur.

But Google Checkout is no longer free or even reduced for Adwords users. I'm disappointed since as a large adwords advertiser (large in terms of my credit card processing fees), this was looking like a no-brainer way to save money.

I did think it was a little too good to be true. It's terribly 500 pound guerillaish for google to have started squashing the credit card processing industry by this type of cross marketing. Given their troubles as a potential monopolist, I think this was really heavy-handed of them.

As it is, they are going to get grief for taking over Madison Avenue and most of the advertising industry

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