I got a call from Paypal this week, I took the call expecting trouble. What was wrong now? Instead, the nicest lady from somewhere deep in the Midwest (Paypal's initial HQ I think) was on the phone and she was pitching a new product from Paypal. We use Paypal as a merchant account on one of our sites that does over a $1M a year selling annual subscriptions in the $30, $50 and up range.
She basically wanted to know if we would add a: "Buy Now, Pay Later" banner onto our site and sale funnel.
I guess a lot of merchants have. Of course, every car and appliance and real estate salesman knows that extending credit at the point of sale is part of the deal. But websites too?
Paypal says that: "Bill Me Later® is the simple, flexible credit line built-in to your PayPal account. Apply now and get a decision in seconds."
I declined to sign up at the time but I did start thinking about it.
I was also very impressed by the sales lady. She was an actual Paypal employee and had been there seven year. She's at what sounded like the starting point of Paypal somewhere in the MidWest.