I've had a fascinating week with credit card readers. I went to Publix several time. I use an Amex card with a chip. The Publix experience takes about 25 seconds. I mean once the cashier is finished, I put in my Amex card in the slot and have to wait 25 seconds for it to get processed.
This was really annoying at first since that's a long time to stand there when there's a line. But we got use to the new slower technology.
This week however I started shopping at Fresh Market. It's about half a mile from the Publix. Note that this is in Ft Lauderdale on US1 between Oakland Blvd and Commercial Blvd.
the Fresh Market processing of the same Amex card takes less than a second. Less than a second. That feels fast. It's like using Apple Pay.
What possible reason is there for Publix's processing to be that slow? IS it just lousy lousy lousy IT and programming? Probably.
Could it be that they are doing a financial check that the other stores aren't? I doubt it but possible.
Publix? Care to comment?
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