Service Help for Credit Cards that didn't go through. By Gravy

 

Hey John,

We're seeing that many companies and platforms with subscriptions or monthly payment plans tend to lose %12 of their revenue every month due to failed payment plans without even knowing it.

Was wondering how you’re recovering failed payments?

Happy to share what others are doing to stop the bleeding but first I wanted to see if this is something you’d be open to. No rush.

 

Ryan with Gravy

 

RYAN STRUFING Senior Relationship Development Representative

303 916 1929    ryanstrufing@gravysolutions.io    gravysolutions.io

 

Industry Data on Visa Decline Rates

 I've heard that:

Card-present transactions have a decline rate of 1.4%.
ECI (eCommerce) transactions have a decline rate of 15%.
Recurring transactions have the highest chance  decline rate of 23.6%.

I'm not totally sure of the date for this data and whether it can be tracked on a month by month basis. Anyone?

Recycling, Updating, and AutoMaxing

 In the card not present subscription business, there are some services that can be provided by some credit card processors that really help manage credit card declines.

Credit Card Updater - Many cards hit their expiration date or have to get replaced since they were lost or stolen. So the vendor who was doing recurring billing needs the subscriber to enter the new info right? Wrong! If you have an updater, in many cases, this update is done automatically!

Credit Card Recycler - Sometimes a credit card gets declined and has to be tried again. A recycling engine optimizes the timing on these submission to improve the likelihood of it being accepted. 

Authomaxing  - This service improves billing success rates by optimizing the category of the billing submitted. It's the newest of the services.

We do all of these plus we maintain a  high level of data hygiene and very low chargeback rates...

We do tens of millions of dollars per year as monthly subscriptions with a surprising low average bill: it's around $25!  

Looking for Credit Card Decline metrics (for card not present)

 We've had some indication recently that we are getting increasing numbers of credit card declines (we're a subscription business with card not present) so I'm looking thru my email to see if there are any great information sources on time series data for consumer credit card decline rates.

In my inbox I did find this, maybe they'll have something:

Hey there, It's been a while since we've connected, and you may have not have seen this: It's one of the most popular recently released reports — The Annual Subscription Billing Metrics Report — compiled using metrics from more than 2,000 businesses over the last year. You'll find key factors influencing churn, industry benchmarks, and actionable insights for every industry. There's a ton of other resources like this one, and more planned, so let's keep in touch. We'll send you monthly newsletters brimming with more content like the benchmark report, as well as invite-only events, to keep you on top of industry news, tips, and trends.

Alycia Simpson Director of Marketing  recurly.com

NOTE: As a marketing guy, it does amuse me that after a company sends me an email, they ask me to fill out a form again.  They already know who I am and have me in their database.  Can't they identify thru the link who clicked thru and add that to their database?