Thursday, February 11, 2021

Recycling, Updating, and AutoMaxing

 In the card not present subscription business, there are some services that can be provided by some credit card processors that really help manage credit card declines.

Credit Card Updater - Many cards hit their expiration date or have to get replaced since they were lost or stolen. So the vendor who was doing recurring billing needs the subscriber to enter the new info right? Wrong! If you have an updater, in many cases, this update is done automatically!

Credit Card Recycler - Sometimes a credit card gets declined and has to be tried again. A recycling engine optimizes the timing on these submission to improve the likelihood of it being accepted. 

Authomaxing  - This service improves billing success rates by optimizing the category of the billing submitted. It's the newest of the services.




Tuesday, February 9, 2021

Looking for Credit Card Decline metrics (for card not present)

 We've had some indication recently that we are getting increasing numbers of credit card declines (we're a subscription business with card not present) so I'm looking thru my email to see if there are any great information sources on time series data for consumer credit card decline rates.

In my inbox I did find this, maybe they'll have something:

 

Hey there,

It's been a while since we've connected, and you may have not have seen this:

It's one of the most popular recently released reports — The Annual Subscription Billing Metrics Report — compiled using metrics from more than 2,000 businesses over the last year. You'll find key factors influencing churn, industry benchmarks, and actionable insights for every industry.

There's a ton of other resources like this one, and more planned, so let's keep in touch. We'll send you monthly newsletters brimming with more content like the benchmark report, as well as invite-only events, to keep you on top of industry news, tips, and trends.

 

 

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Alycia Simpson

Director of Marketing 
recurly.com

 

NOTE: As a marketing guy, it does amuse me that after a company sends me an email, they ask me to fill out a form again.  They already know who I am and have me in their database.  Can't they identify thru the link who clicked thru and add that to their database?